Heyo, I'm Ashley Muir! I'm a UX Researcher and Designer.
I draw from a breadth of experiences and data-driven insights when tackling problems in product and experience design.
Global Game Jam 2020 @ ÉTS (Montréal, Canada)
Keeping in mind the theme "repair", seven strangers got together to make a drag and drop puzzle game involving clay pots.
Urban Kids: Usability Testing and Triage
Usability Testing Project
Urban Kids, part of the Urban Planet brand umbrella, offers trendy, budget-conscious styles for kids aged 0 to 16. We uncovered about 68% of the problems with their e-commerce site.
Visual Design for UX Project
Filaments.ca is a Canadian distributor of 3D printing materials and accessories. As a customer, I had difficulty navigating their product offerings and tried my hand at a digital storefront redesign.
Canada Post Uniform Competition
National Design Competition — 1st Place Team
My partner and I were challenged to improve upon the wardrobe for Canada Post mail carriers, clerks, and drivers by the uniform manufacturer, Logistik Unicorp.
Illustration by Charlotte Carbone.
Journey Mapping with Taskscape Theory
Human-Centred Design Project
My colleagues and I were frustrated with our experiences in course enrolment. I wondered how this process could be made better for students.