Research, UI Design
I conducted a quick (desktop only) UX audit that graded how the website performed in six different areas:
• Visibility of System Status: The user's ability to navigate the website and interact with website elements.
• Consistency and Standards in Language: The presence of clear CTAs (calls to action) and categorization of information.
• Aesthetics and Design: Overall branding consistency as portrayed through image use, typography, layout, and other visual design aspects.
• Trust: Ability for the website to earn user confidence through supportive, clearly defined processes and trustworthy content.
• Task Orientation: Whether the user can complete specific objectives with minimal obstruction or confusion.
• Design Practices: General adhesion to responsive and accessible design, as well as simplicity of the site.
The major weaknesses of the current website were a slow path-to-purchase and difficulty finding specific items using the site search. There were also easy-to-miss CTAs for newsletter sign-ups and Filabox (monthly filament) subscriptions.
I came up with a style tile and wireframes in Illustrator. My audit of and personal interactions with Filaments.ca motivated me to preserve the brand image while simplifying the finding of information.
From the wireframes, I developed a mock-up in Adobe XD.